NFL TIMES SQUARE EXPERIENCE
Step off streets in the biggest city in the world and suit up to see if you have what it takes to be an NFL Superstar.
ROLE: Concept Designer
COMPANY: Thinkwell Group
"Located in New York City’s Times Square, NFL Experience is a high-tech attraction that lets visitors immerse themselves in America’s favorite sport. In partnership with the NFL and Cirque du Soleil Entertainment Group, Thinkwell provided a wide range of creative, design, and production services to bring the NFL Experience to life. Notable attractions include the Super Bowl Celebration Room, which uses augmented reality to bring visitors on the field for the biggest celebration of the year; Huddle Up, an immersive point-of-view experience that puts visitors inside the huddle as the quarterback; and the NFL Game Plan Challenge, which uses elaborate special effects and a unique projection system to let visitors meet former Oakland Raiders and Tampa Bay Buccaneers coach Jon Gruden and get ready for the big game. Thinkwell Media also contributed editing and production services, in conjunction with NFL Films, for the Immersive Media Tunnel that concludes the attraction as well as other media elements in the experience."
Read the press release here.
Thinkwell Group Projects- NFL Experience. (n.d.). Retrieved December 2017, from https://thinkwellgroup.com/projects/nfl-experience/
For the NFL Times Square Experience, I played a pivotal role as the primary 3D modeler and show set designer, leveraging my expertise to meticulously and creatively develop designs for the interactive elements and set pieces. These designs are crucial for delivering an immersive and captivating experience for visitors at the exhibit.
My Design Work
