COX Interactive at Honda Center

“Commemorating the 30th year of the Anaheim Ducks with an all-new interactive experience for fans as part of the 30th Anniversery celebration”

Role: Senior Art Director

Client: Honda Center, COX Communications, Anaheim Ducks NHL

DXD Project Team: Jenny Betty, Kelly Cochran, Stephan Winokur, Joe Hager, TJ Mimbs, Patrice Speed, Taylor Naughton, Ryan Lotz, David Kurushima, and Justin Martin.

This project represents a significant milestone for the Digital Experience Design team (DXD), which is the experience design division of the OCVIBE project. From its conceptualization to its implementation, this project showcases the team's ability to bring innovative ideas to life. As the Senior Art Director, I played a pivotal role in guiding the physical design development of the project. Collaborating with diverse multidisciplinary teams and designers, we successfully crafted an interactive experience that enables guests to engage with a digital avatar of themselves, trying on a wide array of outfits and costumes, including period-appropriate attire and a collection of 30 years' worth of Anaheim Ducks jerseys. This venture was just one of several potential concepts developed in conjunction with COX Communications.